About Us
Fair Group is one of the fastest-growing business conglomerates in Bangladesh. In 1998, the company started as Fair Trade International, mostly with import and trading business, and gradually turned into Fair Group. It has achieved the trust and affection from different corners of Bangladesh by bringing world-class brands to the doorstep of consumers. In 2017, Fair Group established Fair Electronics manufacturing plant in Narsingdi, maintaining global standards. Since 2017, Fair Electronics has been manufacturing Samsung Mobile Phones, Refrigerators, Televisions, Air Conditioners, Microwave Ovens, and Washing Machines with the pride of ‘Made in Bangladesh’. In 2024, Fair Electronics has started manufacturing Hisense Consumer Electronics like Hisense DC Inverter ACs, Hisense Google TVs, Hisense Refrigerators, Hisense Chest Freezers, Hisense Washing Machines, and Microwave Ovens. Fair Electronics has created an opportunity of 3000+ employment. With its strong distribution network and the relentless effort of the company associates, Fair Group has made Samsung Mobile the fastest-growing mobile brand in the handset segment in Bangladesh.
Fair Group’s business unit, Fair Technology, is the manufacturer, authorized distributor, and after-sales service provider of Hyundai passenger vehicles in Bangladesh. In 2021, Hyundai and Fair Technology jointly announced the setup of Hyundai manufacturing plant in Bangladesh, and in January 2023, the Hyundai Manufacturing Plant was inaugurated at Gazipur Hi-Tech Park, Kaliakoir, Dhaka. In recent years, Fair Group has made diversified investments in Mobile Devices, Consumer Electronics, FMCG Contract Logistics, Manufacturing, IT Solutions, Automotive, Food and Beverage Retail, and Café.
Fair Group’s business unit, Pepperoni Ltd., is the master franchise of the largest Malaysian cafe chain, Secret Recipe, in Bangladesh. Fair Food and Lifestyle of Fair Group is the authorized distributor and marketer of Olitalia, Tong Garden, Pasta Zara, Alfa, AlShifa, etc.
Fair Group received the Nation’s Highest VAT payer for FY 2018-19 (Fair Electronics Ltd.) and many more awards.
The secret of Fair Group’s growth has simply been described as Fair Business Practices, ROI and KPI-based employee evaluation, and a very organized move from decision to execution. Along with its business growth, Fair Group is equally responsible to society.
Mission
Enhance people’s lifestyles through technology, quality, and convenience.
Vision
To be the leader of technology entrepreneurship in Bangladesh.
Strong Operational Control
Our dynamic team works relentlessly to ensure the hygiene, norms, operational guideline and also maintains compliance rightly. From manufacturing to distribution and to customer sales, we promise the best.
Dedicated Business Associates
We have currently 900+ Business Associates who play as effective thinkers, innovators, team players, leaders forming the key driving force and growth-engine of the group.
Diversified Business Portfolio
Our dynamic team works relentlessly to ensure the hygiene, norms, operational guideline and also maintains compliance rightly. From manufacturing to distribution and to customer sales, we promise the best.
Deals Only with Renowned Global Brands
We represent some of the world’s most renowned brands. Samsung, Hisense, Hyundai, Secret Recipe , Olitalia, Pasta Zara, Tong Garden, Alfa, Al Shifa are the prominent Brands associated with Fair Group in Bangladesh.
Strong Infrastructure
We have nationwide intense distribution with central and regional warehouse across Bangladesh. 24 X 7 relentlessly, our team works to ensure distribution excellence.