Fair Electronics, a subsidiary of Fair Group, is a key player in the distribution and manufacturing of mobile phones and consumer electronics in Bangladesh. Since 2014, we have partnered with Samsung Mobile, aligning with the emergence of smartphone usage in Bangladesh. Leveraging our extensive experience as a Nokia distributor, we swiftly capitalized on our robust network, facilitating a seamless transition to working efficiently with Samsung.

Our success hinges on three pivotal factors. Firstly, the proliferation of global brands has made cutting-edge products accessible to customers, fortifying our distributor network. Secondly, our establishment of Brand Shops and ‘FairElectronics Smart Plaza’ outlets nationwide has instilled confidence in customers. Lastly, we’ve built a state-of-the-art manufacturing facility for mobile phones and consumer electronics in Shibpur, Narsingdi. Here, we manufacture Samsung 5G mobile phones, as well as refrigerators, air conditioners, televisions, washing machines, and microwave ovens.

In 2024, Fair Electronics proudly announced its collaboration with Hisense, venturing into the manufacturing, distribution, and marketing of Hisense ACs, TVs, refrigerators, chest freezers, washing machines, and microwave ovens. The influx of global brands setting up manufacturing units in Bangladesh reflects a collective ambition to cultivate a technology-friendly industry and provide employment opportunities for thousands.

Fair Technology, another concern of Fair Group, has spearheaded the establishment of a factory in collaboration with the esteemed car manufacturer Hyundai at Hi-Tech Park, Gazipur, Dhaka. This venture aims to bolster Bangladesh’s burgeoning car manufacturing industry. We have introduced locally manufactured Hyundai vehicles to the market, fostering job creation in manufacturing, sales, and servicing of Hyundai passenger vehicles in Bangladesh.

Our vision is to lead the charge in developing technology-driven industries. Today, Samsung, Hyundai, and Hisense have commenced production in Bangladesh through our endeavors. Following them, other brands will also set up factories in Bangladesh, which will create great employment in our country, increase per capita income, and accelerate nation’s development.