Fair Electronics Limited achieve the Best Retail Award. This award is given by Bangladesh Brand Forum, BBF for outstanding contribution in retailing of Samsung mobile phone and electronics products. Under the theme of ‘Designing the Future of Retail’ took place on 23rd October through online platform. Among 26 winner and 14 honorable mention, Fair Electronics achieve the glory of being the best in electronics category.
In 2020 the impact of the pandemic and consecutive lockdowns had forced for new adaptability. Unlike competitor brands, Fair electronics adapted the changes and shifted to online with mighty presence in digital and social media. During this time Fair electronics took innovative campaign to engage the customers from home.
Fair Electronics achieve its great success by tackling the difficult situation of pandemic. Unlike competitor brands, Fair electronics adapted the changes and shifted to online with mighty presence in digital and social media. During this time Fair electronics took innovative campaign to engage the customers from home. Strengthens the online marketing system as well as offline. By making major changes in the distribution system, the product is delivered directly from the factory to the customer’s doorstep. Skilled technicians arrive at the customer’s address through microbuses and motorbikes with after-sales service. As a result, the sales growth of Fair Electronics has increased from 61% in 2018-19 to 156% in 2019-2020 and 166% in 2020-2021.Fair Electronics Limited, a member of the Fair Group, has developed a close relationship with its customers, leaving behind competing brands.
Fair Electronics ltd. started with only 30 Samsung Smart Plaza in 2017, which increased 6 times in 2021 and reaches to 200 Samsung Smart Plaza. At present about 2250 people are working under the Fair Electronics.
Fair Group Chairman Ruhul Alam Al Mahbub said, “The outstanding achievement that came out has been made possible only by the combined efforts of all. By
delivering the product to the consumers during the pandemic period and by ensuring customer service. Thanks to the honorable Prime Minister for the special encouragement during the Corona pandemic which helps us to accelerate this path.
Thanking Samsung, Mr. Mahbub said, “Samsung’s trust and confidence is our motivation. They are smoothing our way from their side all the time. If the ongoing flow of success continues, in the future Fair Electronics will be able to achieve its desired goal as well as make a significant contribution to the economy of Bangladesh.”
Mohammed Mesbah Uddin, Chief Marketing Officer, Fair Group, says, “As part of building a digital Bangladesh, we are working with equal importance both online and offline, and moving towards digitalization. Customers will soon be able to enjoy the benefits.’
Fair Electronics is growing exponentially in terms of retail footprint and revenue. In the 4th years of its operation all over Bangladesh, it achieved-
- Awarded highest VAT payer in the manufacturing category for the fiscal year 2018-2019.
- Awarded in Hi-tech industry category at first national industry fair.
Fair Group and its affiliates are working to take forward the progressive Bangladesh of the future by emphasizing the theme of ‘Made in Bangladesh’.
