Fair Food and Lifestyle has organized the ‘National Sales Conference 2023’ with the slogan ‘Rise to Peak’. The three-day conference was held from January 24 to January 26, 2023, at Hotel Sea Palace on the beach of Cox’s Bazar. Fair Group Director Mr. Mutassim Daiaan thanked everyone concerned and said, “Fair Food & Lifestyle has recorded the highest sales in 2022 FY by ensuring customers the best service during covid with everyone’s collective efforts. For this success, he encouraged everyone to continue this continuity in the coming years. Launched in 2008, Fair Food and Lifestyle has been consistently bringing products from world-famous brands like Olitalia, Tong Garden, Alfa, Alshifa, PastaZara, etc. to the people of Bangladesh. Fair Food and Lifestyle is contributing to improving quality of people’s lifestyles by making the world’s best quality premium food and products available at competitive prices. Mr. Kazi Nasir Uddin, Chief Financial Officer of Fair Group, gave various directions to achieve future goals by facing the current business conditions and upcoming challenges in the global economic situation. Olitalia, Italy representative Ms. Sofia Battistini thanked everyone for achieving the highest sales record. Mr. J M Taslim Kabir, Head of Marketing of Fair Group was also present at this time. Md. Abdus Salam, Head of Business of Fair Food and Life Style, along with the sales team and dealers exchanged opinions to achieve the sales target in 2023 FY. Dealers and sales team executives are rewarded for their success in achieving 2022FY target levels.