Secret Recipe Bangladesh, Malaysian Largest Café Chain, has signed a Memorandum of Understanding (MoU) with Grameenphone the leading telecommunications service provider in Bangladesh. Under the agreement, GPStar customers (Silver, Gold, Platinum, Platinum Plus star customers) will be eligible for discounts on Secret Recipe Bangladesh food and services.
The signing ceremony took place at Secret Recipe flagship outlet, Bti Landmark at Gulshan Avenue. The MoU was signed by Grameenphone’s premium segment Head of Marketing Mr Sabbir Ahmed and Head of Business, Secret Recipe Bangladesh Mr K. S. M. Mohith-ul Bari.
During this “Fantastic Friday” campaign, one free slice of cake will be given to first 15 (fifteen) unique GPStar Customers every Friday for as many Fridays as may be available during the campaign period. Apart from this, Free cake can be enjoyed by GPstar customers only when they are physically present in Secret Recipe Bangladesh. One GPStar customer can only avail one slice of free cake on a Friday, provided she/he comes within the first 15(fifteen) customer of that particular branch of Secret Recipe. Grameenphone customers will also get 12% discount at secret recipe.
Mr Mutassim Daiaan, Director, Fair Group said, “We believe this partnership will bring added value to our customers and we look forward to a fruitful collaboration,”
On this occasion, Farha Naz Zaman, Head of Marketing, GP, said: ” We look forward to building a strong collaboration to bring forth value that our customers can appreciate.”
On this signing ceremony, Fair Group Head of Business Strategy Mr. Rayan Rahman, Fair Group Head of Marketing Mr. J M Taslim Kabir, Ms. Faria Haque, Sr executive Secret Recipe Marketing, Mr. Sabbir Ahmed Head of Marketing Premium Segment Rezwan Chowdhury, Head of Performance Management, Premium Segment, Naushin Reza, Technology Lead, Premium Segment, Samira Rasul, Campaign Manager were present.
